Coke Caravan' rolls into Meridian area Wednesday
By By Stacey Hancock/The Meridian Star
Dec. 5, 2000
A red tractor pulling a 53-foot trailer and glowing with more than 25,000 lights isn't just a Christmas vision it's Coca-Cola's answer to Santa's sleigh.
And it's coming back to the Meridian area Wednesday through Sunday in time to help celebrate the season. The first scheduled stops are in Quitman and Waynesboro, and the caravan will appear in the Meridian Christmas parade on Thursday.
The truck and trailer is a highly visible marketing tool helping Coca-Cola become more involved in community activities. Duncan said it's returning to Meridian due to popular demand.
The inspiration to build the truck came from the Coca-Cola company's annual "Christmas Caravan" television commercial, which features a magical Coca-Cola delivery truck spreading holiday spirit by illuminating landscapes as it drives across country.
Stacey Hancock is a staff writer for The Meridian Star. E-mail her at email@example.com.