By Staff
60-FOOT SIGN Larry Davis, of Memphis Sign Erectors Inc., prepares a Harley-Davidson sign for installing at the new motorcycle store on South Frontage Road, another indication that the distinctive building is nearing completion.Photo by Paula Merritt/The Meridian Star
By Georgia E. Frye / staff writer
June 5, 2003
Meridian's skyline will have a new addition today when a 60-foot sign is installed at the new Chunky River Harley-Davidson dealership on South Frontage Road.
The business is scheduled to open next week, weather permitting.
The store, which cost more than $4.5 million including the building, land and inventory, will be equipped with a lounge, pool table, darts and a big-screen television. It will also have an auditorium for monthly Harley meetings and an outdoor pavilion for cookouts and entertainment.
LeFever said he expects a lot more business in his new location because people everywhere are familiar with the Harley-Davidson brand.
He said the 33,000-square-foot building will hold over $1.5 million worth of inventory at all times and he has hired about five new employees, bringing the total to about 16 people.
LeFever and his wife, Peggy, who is originally from Meridian, have been running their current store on B Street for about a year and a half. LeFever said they decided to move because people who lived in Meridian all their lives did not know where they were.
LeFever said he is planning a grand opening for the store in the next couple of months and is hoping to have live entertainment and special guests.