The Alabama Mountain Lakes Tourist Association has honored the historic Roxy Theatre in Russellville with the 2015 Lasting Impression Award.

The award is among 12 PEAK Awards that were presented Sept. 16 during the AMLA Annual Meeting at Stone Bridge Farms in Cullman.

Representing the highest achievement in North Alabama tourism, the PEAK Awards honor individuals and organizations that have had a major impact on tourism in North Alabama. The Lasting Impression Award is presented to an attraction, event, person or organization that has provided a “lasting impression” on tourists, thereby improving the overall image of tourism in North Alabama.

“The Chamber is the one that nominated us for it,” said Franklin County Arts and Humanities Council President Susie Malone. “It was a real honor. We were totally surprised by it.”

The historic Roxy Theatre has been a beloved fixture of downtown Russellville since 1949. The first movie shown was “My Dear Secretary” starring Laraine Day, Kirk Douglas, Keenan Wynn and Helen Walker with an appearance by Rudy Vallee Sept. 15, 1949. Today, the historic landmark welcomes guests to concerts, recitals of local voice and music students and talent shows.

“I think (this award) could mean a lot for our area as far as the economy because tourism is a big industry,” Malone said.

In 2014 the Roxy began showing movies once again, and visitors are returning with their children and grandchildren to enjoy the nostalgia.

“On behalf of the board of directors, I congratulate all of the honorees,” said Tami Reist, president/CEO of the Alabama Mountain Lakes Tourist Association. “The PEAK Awards provide an outstanding platform to recognize top performers and industry leaders in tourism, and this year’s recipients all have done an excellent job in the marketing and promotions of tourism and travel for the North Alabama region.”

Upcoming events at The Roxy

– Oct. 10: Kerry Gilbert Band

– Oct. 29: John Conlee

– Oct. 31: Halloween movie: “The Goonies”